McDonald's India - McCheese Burger

The McCheese Burger campaign highlights the indulgence of a fully melted cheese patty, designed to captivate cheese lovers. I created the Key Visual around the concept of “Indulgence in Every Bite,” using bold cheese drips and vibrant colors to emphasize the gooey texture and freshness of the ingredients. The introduction of the new Italian bun adds a premium touch, showcased prominently to enhance appeal. This KV was crafted to ensure strong brand recall across in-store, digital, and outdoor platforms, making the McCheese Burger a bold, crave-worthy addition to McDonald’s menu. “All rights to the McDonald’s name, logo, and associated trademarks are owned by McDonald’s India. Used here for illustrative purposes only.”