McDonald's - Chicken Big Mac

This project showcases the launch of the Chicken Big Mac, a globally inspired product brought to India for the first time. I was responsible for desidirection,meticulous, leading the photoshoot, and ensuring cohesive brand representation across all touchpoints. The campaign highlights the bold flavors and multi-layered textures of the Chicken Big Mac, featuring juicy chicken patties, freshly toasted sesame buns, crunchy lettuce, melted cheese, and a tangy sauce. Through strategic design and imagery, the project evokes a sense of indulgence, freshness, and excitement for a limited-time offering. This project involved art direction,meticulous attention to detail, ensuring the final visuals reflect the premium quality and iconic appeal of this new McDonald’s product. “All rights to the McDonald’s name, logo, and associated trademarks are owned by McDonald’s India. Used here for illustrative purposes only.”